How does a social norms-based intervention affect behaviour change? Interim findings from a cluster randomised controlled trial in Odisha, India

Erica Sedlander; Ichhya Pant; Jeffrey Bingenheimer; Hagere Yilma; Lipika Patro; Satyanarayan Mohanty; Rohini Ganjoo; Rajiv Rimal

How does a social norms-based intervention affect behaviour change? Interim findings from a cluster randomised controlled trial in Odisha, India

Date

2022

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BMJ Open

Abstract

This paper examines the effect of the intervention at midline to understand which components of eduction in Anaemia through Normative Innovations (RANI) intervention affect uptake.

Keywords

Social norms, Behaviour change, Anemia

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https://resourcerepository.azimpremjiuniversity.edu.in/handle/apurr/1201

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How does a social norms-based intervention affect behaviour change? Interim findings from a cluster randomised controlled trial in Odisha, India

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